Yulia Dosina, Marketing Coordinator at TEAM Consulting Group, attended the 4th Annual Conference "Legal Marketing and Management in St. Petersburg: Coming Together to Reinvent Ourselves." The event was organized by the Communications Committee of the Russian Public Relations Association (RASO) for the legal market.
The conference brought together legal marketing professionals, consultants, representatives of in-house legal departments, and experts in law firm management and business development. Participants discussed the current state of the legal services market, emerging industry trends, law firm promotion strategies, digital transformation, and client engagement.
Particular attention was given to the changing perception of legal advisors by businesses, the development of law firm brands, the effectiveness of marketing tools, and approaches to building long-term client relationships.
"For us as a consulting firm, it was important to understand how legal consultants are perceived by businesses and in-house lawyers in 2026, to learn from the experience of major legal departments in budgeting, process optimization, and digital transformation, and to validate our own assumptions and strategic direction," said Yulia Dosina.
Participation in professional industry conferences enables the TEAM team to stay informed about the latest developments in the legal services market and continuously improve its approach to client relations, expert positioning, and marketing communications.
The conference brought together legal marketing professionals, consultants, representatives of in-house legal departments, and experts in law firm management and business development. Participants discussed the current state of the legal services market, emerging industry trends, law firm promotion strategies, digital transformation, and client engagement.
Particular attention was given to the changing perception of legal advisors by businesses, the development of law firm brands, the effectiveness of marketing tools, and approaches to building long-term client relationships.
"For us as a consulting firm, it was important to understand how legal consultants are perceived by businesses and in-house lawyers in 2026, to learn from the experience of major legal departments in budgeting, process optimization, and digital transformation, and to validate our own assumptions and strategic direction," said Yulia Dosina.
Participation in professional industry conferences enables the TEAM team to stay informed about the latest developments in the legal services market and continuously improve its approach to client relations, expert positioning, and marketing communications.